Strategic development consulting for the nonprofit community

Jeanne L. Murray, Senior Associate

Communications and Marketing Director

Jeanne-CropLoRezJeanne Murray is a marketing and branding consultant with three decades of experience in global marketing, messaging and client engagement. She is an experienced program manager and business leader, and had a long career with IBM in Research Triangle Park, N.C. She joined moss+ross in 2013 and works with clients on campaign messaging, case statements, impact reports and marketing plans. Clients include UNC Institute for the Environment, UNC Institute for Private Capital, the Kenan Institute of Private Enterprise, Center for Documentary Studies at Duke University, Catholic Diocese of Raleigh, Duke Memorial United Methodist Church, The Global Scholars Academy, St. Saviour’s Center of Raleigh and the Durham Collaborative to End Homelessness. In addition, for the past 18 months, Jeanne has been the part-time interim marketing director at SECU Family House at UNC Hospitals.

Jeanne specializes in helping clients tell stories that connect their mission with people who care about it. Whether told through marketing collateral, board communications, web media or other means, stories that inspire action from donors and the community need to be simple and compelling. Jeanne earned a certificate in nonprofit management at Duke University, focusing her experience building global corporate marketing programs more specifically on strategic marketing and campaign management for moss+ross clients.

In her career with the IBM Software division, Jeanne created and led new programs to implement digital marketing campaigns, online learning programs and market development projects. She was an early pioneer in using the web and social media to reach worldwide audiences, deliver audience-based marketing tactics and foster online community engagement. She led teams to scale program execution worldwide, to include India, China, Europe, Australia and Japan. Her expertise in strategic planning, audience analysis and program management has produced award-winning and industry-leading programs.

Earlier in her career with IBM, Jeanne was a software engineer and business analyst for IBM software development projects. Prior to joining IBM, she was a Senior Consultant with Booz, Allen & Hamilton in Washington, DC.

Jeanne is a long-time volunteer in the Durham community, currently serving on the board at Families Moving Forward and volunteering with Habitat for Humanity and other local organizations. She has a certificate in Nonprofit Management from Duke University (2014), a Master of Education in Instructional Design from the UNC-Chapel Hill School of Education (1992) and a BA in Communications from the University of Delaware (1984).

Jeanne and her husband Brian have lived in Durham over 25 years. Brian is Director for Economic Analysis at the Nicholas Institute for Environmental Policy Solutions at Duke University. Their daughter Claire graduated from UNC-Chapel Hill and resides in Atlanta, and their son Evan attends Duke. Jeanne enjoys distance running, tennis and traveling, especially to visit her large extended family.

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jmurray@mossandross.com

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