Annual and Membership Campaigns
What to expect:
- Greater donor engagement which leads to increased giving
- Increased involvement and support of annual fund goals from staff, board members and volunteers
- Year-round annual fund solicitation plan
- Strong focus on donor stewardship
- Increased education and better communications showcasing the need for annual fund support
Annual giving is the lifeline of any nonprofit organization, and it is usually the first way a donor becomes connected with the mission of your organization. With a robust annual fund, your organization is building a pipeline for future support by developing meaningful relationships over time. Annual donors and members are important because these individuals, companies and foundations are making your organization part of their financial plan. Their contributions may also be multiplied as they encourage friends, business associates and family members to consider supporting your important mission.
moss+ross will review your annual solicitation plan to ensure you have an effective strategy in place, one that includes opportunities to promote your annual fund throughout the year. An optimal annual fund plan will give you the flexibility to determine the right timing, solicitation format and most effective messaging. We can help tailor solicitations, allowing you to treat each donor as an individual. Over time, with the appropriate stewardship, the lifetime value of an annual fund donor can increase dramatically. Many of these donors become major gift and planned gift donors, further emphasizing the importance a well crafted plan for annual support.
Part of an annual fund plan may include researching prospects in order to identify potential donors and to discover current donors who have the resources to become more involved. moss+ross has a proprietary database focused on giving in the Triangle area which can provide great insight into your current donor pool. More about Research with moss+ross
For some organizations, membership can be the first contact with a prospective donor. Membership campaigns differ from annual campaigns, and moss+ross can help you think through appropriate member benefits and maximize efficiencies between the two.
Whether you have hundreds of annual supporters or thousands of members, we will help you develop a plan to reach and retain these donors with the right message, in the right form, at the right time.
To discuss how moss+ross can help your nonprofit boost its current annual or membership campaign efforts, please contact us.