Strengthening Our Nonprofit Community

Recipe for Nonprofit Success: Three Essential Ingredients by Mary Moss

June 4th, 2019

Imagine your organization has stopped operation. Imagine funds have run out. Imagine the population your mission supports cannot be served. Everything stops. Imagine the despair.

For the leaders at Community Music School (CMS) in Raleigh, this was reality, not imagination, and on the front page of the News & Observer a few years ago.

Fast forward to today, where CMS is thriving, growing, adapting, and serving more students as it lives into its mission To Create Brighter Futures Through Music. Fundraising numbers are way up, teachers are being recognized in myriad ways, and more students than ever are clamoring to see their brand new facility located at Longleaf School of the Arts in Southeast Raleigh.

How did this extraordinary state of affairs turn around? CMS leaders concentrated on three key ingredients. This is a simple recipe, and just like in baking, all three ingredients matter in combination. If you lack flour, sugar, or butter, you cannot bake my mother’s excellent pound cake.

Three Essential Ingredients

1. Visionary Strategic Plan – moss+ross guided them through a strategic planning process that produced a new mission, vision, core values, goals, and strategies. Focused on a big vision – opening the doors of music to all underserved youth in Wake County – the strategic plan directed that the first actions steps were to hire an executive director and create a fundraising plan.

Lesson learned: If you envision it, plan it. There is no substitute for a visionary strategic plan.

2.Strong Passionate Leadership – Board Chair Carol Holland (Vice President, Client Relationship Manager of Paragon Bank), has driven a process to expand the Board with people who love the CMS mission. They have added two new community leaders, with more to come. The Board followed the strategic plan by securing funding for a new Executive Director, Dennis de Jong. moss+ross created the job description and helped define a funding path and a process. Dennis has changed the trajectory of CMS working in collaboration with the Board and other community partners, infusing new vision and energy into the organization in a very short amount of time. Dennis’s skills and experience are a perfect match for CMS’s needs.

Lesson learned: Get the right people in the right seats on the bus. There is no substitute for leadership.

3.Compelling Fundraising Plan – A dream is but a wish without a plan – specifically, an annual written fundraising plan. Without enough funds, CMS could not execute its strategic plan. moss+ross developed a fundraising plan with a case for support that shines the light on the big vision in the strategic plan. Big donors follow big vision. Our moss+ross Interim Solutions division quickly filled their start-up staffing need – and then all involved agreed that Sarah Himmelfarb should transition from moss+ross Interim Solutions to become the new Development Director.

Lesson learned: To live into your mission, you will have to fund it. There is no substitute for money.

If moss+ross can help you create your recipe for success, let us know. For more information on Community Music School, visit the CMS website. Read about their recent fundraising event at the Governor’s Mansion where First Lady Kristin Cooper addressed the audience.