In the fundraising world, beginnings and endings are cause for celebration: from kickoffs and launches, to end-of-year campaigns and recognition ceremonies. Yet significant work must also happen in the middle – whether that’s in mid-fiscal year, or in mid-campaign, as many of our clients are experiencing now.
Beware of just muddling through the middle! Take proactive steps that will inspire energy and passion among your volunteers, staff, board, and donors. Rekindle that burst of energy you felt at the outset of your year or campaign with these tips.
Six tips for midpoint action:
- Take stock. For an annual fund campaign, examine annual giving trends, and follow up with specific donors whose gifts traditionally came in during the first half of the year but aren’t in yet. For a capital campaign, go back to your campaign plan – are you doing what you planned you’d be doing at this point?
- Consider a re-boot. Particularly in campaigns, there’s often opportunity to look at a prospect pool in a new way. You can segment by interests, such as creating a women’s initiative, or by activity, such as developing a plan with a volunteer group. You can plan events to bring focus and attention to the project. On-site events for capital projects or small in-home gatherings can infuse energy, and piggy-backing campaign messages into your existing events can help people see the larger vision.
- Refresh the inspiration. When was the last time your board considered ways they can talk about the mission? At your next board meeting, spend 10 minutes in small groups discussing easy ways to start conversations with other people about your organization.
- Set mini-goals (and mini-deadlines). For an annual fund that closes June 30, what can you accomplish by May 1? For a capital campaign, can you create a challenge that will encourage donors to give? We’ve seen success with a wide range of giving challenges, for example, involving small groups of leadership donors to inspire first-time givers; time-bound challenges to motivate quick action; and volunteer-led challenges that focus on the goal of participation.
- Communicate what you’re doing. You’re accomplishing your mission each day. Stories abound! You don’t need a campaign launch or an end-of-year push to bring attention to the good work of your nonprofit. Tell your everyday stories in media as well as in informal settings, especially with your volunteers (who are your best word-of-mouth network.)
- Celebrate milestones. Similar to the point about communications, you don’t have to wait for major milestones to recognize the good work of your team. Whether it is effort by staff, contributions by volunteers, reaching a nice round number en route to your goal, or celebrating achievements of those you serve – look for ways to acknowledge accomplishments.
Let the mid-point serve as the accelerator to the finish line, not just a point in the middle of the continuum.
Jeanne Murray is the Director of Marketing and a Senior Associate with moss+ross.