Strengthening Our Nonprofit Community

Team Updates

Double Digits

January 9th, 2019

Double Digits

by Susan Ross, Partner

Mary and I are thrilled that moss+ross is celebrating its 10th anniversary this month, and we just have to take a few minutes to reminisce about the journey.

Mary Moss and Susan Ross

Over 10 years we have helped build shelters, schools, cathedrals, synagogues and museums; stabilized reserve funds and helped nonprofits merge; conducted assessments and written strategic plans; launched new initiatives and helped others reboot; managed dozens and dozens of searches and placed many interim staff members along the way.  We have worked on campaigns from $600,000 to $4.2 billion, and we still get excited when our clients get a big gift or cut a ribbon or hit their goals.

moss+ross grew out of a shared vision to strengthen the capacity of our nonprofit community. We felt we could make a difference in this region with an expanded use of the skills honed as development professionals for respected educational institutions we loved.

Mary and I wanted to keep our hands in education, both higher ed and independent schools, but we also felt we could contribute to the growth of the community in which we’ve lived all our lives – specifically, the nonprofit and faith communities in Raleigh, Durham and Chapel Hill, on whose boards and committees we had served over the years.  We understood how hard their staff and boards work, and how difficult it is to take on something bigger or different, particularly fundraising campaigns. And we knew how important it was to get it right.

Looking back, we had a nontraditional start. We had made the decision to go out on our own as an LLC just before the economy tanked in 2008. There we were: ready to run the campaigns that no one was conducting. However, we employed what would turn out to be our firm’s core values: creating opportunity, staying flexible and investing in each client’s success. We found other roles to play in strengthening the skills and operations of area nonprofits during those early years.

Along the way we built our team of 18 associates — talented professionals who have joined us from a variety of career paths and who share our commitment to creative and resourceful service to clients. Plus, we have had a lot of fun along the way! Over time, as the economy recovered and the pent-up need for funding meant the campaigns did eventually get underway, we were ready to roll with a larger team and broader consulting experience.

As we start our second decade, we have done our own strategic planning and will be rolling out our plans in future newsletters.  For now, we just want to say thank you to our 169 clients, our 18 associates (plus a handful that have retired or moved on), and the affiliate contractors involved in our newest venture, m+r interim solutions.  It has been a wonderful journey, with many more chapters to come.

“We are grateful for the ways the community has embraced us with a hug so strong

that we were inspired to grow and continue hiring our talented team of associates,

one by one, to meet the needs of the nonprofit sector.”  – Mary Moss

 

 

Our Role in the UNC Campaign

October 30th, 2018

by Susan Ross, Partner

Our region of North Carolina is filled with top-rated colleges and universities, all of which set high bars for development excellence.

Over the past eight years, moss+ross has worked on more than 20 engagements with UNC Chapel Hill and its various schools and programs.  We are particularly proud to be one of two named consulting partners for the $4.25 billion For All Kind campaign. Launched just over a year ago, the campaign has reached $2.3 billion in commitments.

moss+ross clients have included some of the biggest efforts on campus: the $1 billion UNC Medicine campaign, a $500 million Rams Club campaign, $400 million for the Kenan-Flagler Business School, and a $300 million focus for UNC Global.

We are also involved with schools and programs whose eight-figure goals present equally daunting challenges, such as the School of Law, the School of Media and Journalism, the School of Social Work, and The Graduate School (see complete list below).

Vice Chancellor David Routh has led a huge ramp-up in the Advancement Office at Carolina since his arrival. He and Associate Vice Chancellor Cynthia Butler have accompanied increased expectations with new funding for additional development staff, professional training, and improved infrastructure support.

Our knowledge of this fundraising environment and familiarity with the donor base and UNC team have been important differentiators, enabling moss+ross to provide the “local architect” services that have been needed across campus. Our partners and associates have the experience and credentials to take on anything, but we are also nimble enough and close enough to jump in where and when we are needed.

“moss+ross has delivered on its promise to provide tailored strategic counsel to many of our schools and units. Their deep bench of talented associates has helped us with campaign strategy and fundraising plans, strategic planning, and interim staffing. Mary and Susan have a deep understanding of our university and minds that are helping us achieve our vision.”
— David Routh, Vice Chancellor for University Development, UNC

 

UNC Client List (past and present)

University Development
The Rams Club
Kenan-Flagler Business School
Morehead Planetarium and Science Center
School of Education
School of Law
School of Media and Journalism
School of Social Work
Gillings School of Global Public Health
Eshelman School of Pharmacy
The Graduate School
Institute for the Arts & Humanities
Institute for the Environment
Kenan-Flagler Institute for Private Capital
Kenan Institute for Private Enterprise
Office of Undergraduate Admissions and Financial Aid
School of Nursing
UNC Children’s Hospital
UNC Global
University Libraries
UNC Medicine

 

Second New Business Division Announced: m+r interim solutions

June 21st, 2018

by Mary Moss

Our firm’s goal is to strengthen nonprofit capacity in numerous ways. Last month, we announced the creation of a new business division focused on communities of faith. More than 30 representatives of this rich fabric of faith in the Triangle recently attended two different workshops to learn about our new services.  Attendees stuck around well after the presentation to brainstorm how they were going to use new ideas and knowledge gleaned about preparing for a capital campaign, and how we could help bring those ideas to life.

Today, just a little over a month later, Susan and I are delighted to unveil a second new business division for moss+ross.  After almost 10 years of serving more than 150 nonprofits, we are proud to introduce m+r interim solutions to this community.  Clients often call to ask if we can help with interim staffing to bridge a staff departure, work on a special project or fill a temporary need.  Over the years, we have answered the call, and a variety of clients to whom we have provided interim staffing is listed below.  Recognizing that interim staffing solutions are an ongoing need with our clients, with deliberate care and intention we have recruited some of this area’s most skilled professionals to serve as affiliate contractors. We stand ready to help you solve whatever staffing problems and opportunities come your way, planned or unplanned.

We have built our firm on integrity, listening well, and being responsive to community needs.  We believe m+r interim solutions will help you keep your momentum when the unexpected arises.  The article below outlines details and contact information to learn more about our services.

Current and Former Interim Clients (recent clients in italics)

Autoimmune Encephalitis Alliance

Boys and Girls Clubs of Wake County

Center for Child and Family Health

Duke School

Duke University Development

Durham Arts Council

East Durham Children’s Initiative

Episcopal Farmworker Ministry

Nasher Museum of Art at Duke University

North Carolina Opera

Public School Forum of NC

Ronald McDonald House of Durham

SECU Family House at UNC Hospitals

St. Stephen’s Episcopal Church

Triangle Land Conservancy

UNC Global

UNC Institute for the Arts & Humanities

UNC School of Social Work

Urban Ministries of Durham

Wake Habitat

WakeEd Partnership

Wesley Foundation

 

m+r interim solutions: Personnel Services for Nonprofits

June 21st, 2018

by Lizzy Mottern, Director, and LisaCaitlin Perri, Co-Director, m+r interim solutions

Triangle-area nonprofits that need hands-on professional help with leadership, fundraising, grant writing, communications, database support, and more can now call on moss+ross for interim personnel services.

Our new service, m+r interim solutions, provides our clients with talented professionals on cost-effective, short-term contracts to:

  • Fill gaps due to planned and unplanned personnel absences
  • Support temporary project needs, or
  • Assist during peak workloads

moss+ross affiliate contractors are highly qualified, experienced nonprofit professionals who work as interim members of a client’s staff.  moss+ross develops the scope of work and contract with the client, manages the client relationship, and provides oversight to the affiliate’s work. Affiliates are guided by moss+ross best practices and understand moss+ross expectations for delivering high-value service to clients.

m+r interim solutions roles include:

  • Executive Director
  • Director of Development
  • Gift Officer
  • Development Associate
  • Database/Data Processing
  • Grant Writer
  • Communications/Marketing
  • Events Coordinator

moss+ross understand the needs, opportunities, and challenges of area nonprofits. The firm has often provided onsite interim services to clients, and the new m+r interim solutions business unit is a response to client requests for expanding this service.

moss+ross is accepting inquiries from clients who need interim personnel services, and also from potential affiliate contractors who are interested in working on short-term assignments for moss+ross clients. Please contact us through our website

Expanded Focus on Faith Communities

May 22nd, 2018

Expanded Focus on Faith Communities

by Susan Ross

Listening to the inspiring words of the Most Reverend Michael Curry on Saturday at the Royal Wedding reminded the world (or at least the two billion of us who watched) that there is power in love to help, heal, lift up, liberate, and show us the way to live.

At moss+ross, we believe the work we do with our nonprofit partners helps to extend this power of love to neighbors throughout our communities. During the past decade, Mary and I have grown the firm to include 18 associates, enabling us to respond rapidly and effectively to our partners. To our original core business of campaign management and fundraising counsel, we have added capacity in executive search, strategic planning, data management, research, and other important areas.

Today we announce an expanded focus on faith communities, knowing that effective fundraising is critical to achieving their missions. moss+ross has helped raise more than $35 million for church, synagogue and diocesan campaigns, and we look forward to becoming even stronger partners in this realm.

We have brought on additional consulting associates to lead our work.  Senior Associates Wes Brown and Patrice Nelson, both ordained ministers with long records of community and church engagement, will direct our faith communities work. In this newsletter, Wes shares his expert perspective on how congregational fundraising is different from other nonprofit efforts.

moss+ross will offer a morning workshop on May 30 and June 13 about planning and running successful faith community campaigns. It is designed to be of interest to both clergy and lay leaders, and there is no charge though space is limited (sign up info is below).

We are excited about expanding our services to partner with Triangle-area faith communities in achieving their fundraising goals.

moss+ross Workshop

Triangle area clergy and lay leaders are invited to join moss+ross
for breakfast and conversation at our upcoming workshop:
“Campaigns and Congregations”Wednesday, May 30 or Wednesday, June 13
(Select the date that’s best for you.)
Breakfast buffet at 8:30am. Workshop 9am – 11:30am.
No charge, but space is limited.

Hilton Garden Inn RTP, TW Alexander Room, 4620 South Miami Blvd. in Durham. Exit 281 off I-40.

RSVP to wbrown@mossandross.com

Fundraising and Faith Communities

May 22nd, 2018

Fundraising and Faith Communities

by Wes Brown

Faith institutions require financial support for leadership, facilities, education, and mission outreach. Yet, many congregants insist that their giving is “between me and God,” and often the pastor or other spiritual leader does not know who gives how much—a very different situation from that of most nonprofits or educational institutions. Fundraising is necessary but often uncomfortable and difficult.

Most non-profits employ staff specifically to manage fundraising efforts, but this is generally not the case for faith communities. While faith leaders know and love their people well, they are seldom experienced in managing campaigns, addressing family financial matters or discussing planned giving options. Members enlisted as campaign volunteers are reluctant, without good training, to approach fellow congregants about generous giving for fear of crossing personal boundaries. And there can be incorrect or inflated assumptions about the charitable capacities of a few prominent members.

A congregation is held together by deep religious beliefs and traditions. It has a strong sense of purpose and mission. It is multigenerational, it meets regularly, it engages professional clergy and enables the ministries of lay persons in activities of worship, education, and service—caring for a parish reaching well beyond its formal membership. The gathering and use of financial resources is a spiritual matter. God’s perspective is abundance rather than scarcity. The Hebrew Bible emphasizes the giving of alms and the responsibilities of tzedakah (charitable giving) as a moral obligation for all. In the New Testament, Jesus speaks about money more frequently than any subject except the kingdom of God. The term “stewardship” describes the proper perspective about money and possessions for members of faith communities who are inclined to reflect the generous priorities of God.

Thus, when the need arises for financial resources beyond the annual budget—for new or growing programs, additional staff, building expansion or repair—congregations may benefit enormously from professional fundraising wisdom and guidance. The team at moss+ross understands that a congregational campaign must be grounded in theological perspectives with appropriate messaging to tie the vision for ministry with the financial goal. Experienced and consistent oversight, a thorough analysis of capacity and readiness, development of a compelling story, training of confident and committed leaders, and close counsel from the campaign launch through celebration are as essential to faith communities as they are to any other organization. Participation becomes a privilege and the result is joyfully transformative.

Join us for one of the upcoming workshops as we share some of the tools needed for a faith community campaign.

moss+ross Workshop

Triangle area clergy and lay leaders are invited to join moss+ross
for breakfast and conversation at our upcoming workshop:
“Campaigns and Congregations”

Wednesday, May 30 or Wednesday, June 13
(Select the date that’s best for you.)
Breakfast buffet at 8:30am. Workshop 9am – 11:30am.
No charge, but space is limited.

Hilton Garden Inn RTP, TW Alexander Room, 4620 South Miami Blvd. in Durham. Exit 281 off I-40.

RSVP to wbrown@mossandross.com

 

moss+ross associate news

April 8th, 2018

moss+ross associate news

We are delighted to recognize the outstanding work of our associates as they assume these new titles.
 
Wes Brown:  Senior Associate and Faith Communities Director
Kim Glenn:  Senior Associate and Managing Director
Jeanne Murray:  Senior Associate and Communications and Marketing Director
Patrice Nelson:  Senior Associate and Faith Communities Co-Director
Fred Stang:  Senior Associate and Executive Search Director

Happy Holidays from moss+ross

December 15th, 2017

Treat your donors like family … and they will keep coming back
by Susan Ross

I had 20 at my house for Christmas dinner.  As always, the family meal marked the passage of time, with a core group of regulars bookended by loved ones missing and by promising new relationships.

Why do we value these celebrations so much?  It’s not my food, my decorations, or my presents.  I’d say it is because people find joy in spending their time where they are welcome and where they would be missed if they didn’t show up.

Perhaps our donors feel the same way.

Donor retention is a hot button in fundraising these days, because new studies have shown that we are losing donors in far greater numbers than in the past. Has our preoccupation with major gifts led to a falloff in our rank-and-file donor feeling valued and needed? If so, how can development professionals stem this tide?

My cousin is a busy professional who lives out of town, but she will always be at Christmas dinner, because she knows she is integral to the celebration and that we are all counting on her.  Plus, she knows that she’ll have fun.

Do your donors feel that way about you? Let’s break it down:

Do they think you would be fine without them?  If you only have a direct mail relationship, look for ways to make it more personal.  One of our clients asks every member of the staff (from top to bottom) to call five donors every week, just to check in.  We are great believers that simple phone calls are an under-used tool in fundraising today.

Do they believe you are counting on them? Tell them how important their gift is to your success, not just in a mailer but in ways that feel authentic and targeted to who they are.  A quick personal email checking in at the time of year when a donor usually gives will show that you do indeed notice them, and that this $100 gift matters to you. You can copy/paste a lot of these in an hour, and each one will feel like one-to-one communication.

Do they get pleasure out of the dollars and hours they share with you?  We all make time for things that bring us joy, so help your donors get that feel-good experience from their interactions with your nonprofit. UNC donor and campaign co-chair John Townsend talked about the “transcendent joy of philanthropy” when announcing his fabulous gift this fall.  Donors who are experiencing that kind of happiness by their association with you will never be donor retention problems.  What can you do to be sure they love being part of your great work?

New Senior Associate Wes Brown

December 15th, 2017
Welcome moss+ross Senior Associate Wes BrownWes Brown
We are pleased to welcome Wes Brown to the moss+ross team, following his retirement from Duke University. Wes spent 36 years in fundraising at Duke Divinity School, holding positions from director to associate dean, and is a veteran of three comprehensive Duke campaigns. His first engagement with m+r is with a campaign for St. Paul’s Episcopal Church in Cary. You can read Wes’s full bio by clicking here.

moss+ross Promotions

July 28th, 2017

Congrats to our new Senior Associates!

Partners Mary Moss and Susan Ross are pleased to announce that four members of the consulting team have been named Senior Associates with the firm.

Kate Hearne has been with moss+ross from the beginning, staying engaged through moves to Boston and Atlanta, where she now lives.  She is responsible for new inquiries, proposals and client management for the firm.

Elizabeth Hopkins is in her third year with the firm, specializing in providing major gifts management and coaching following more than 21 years of demonstrated fundraising success at Duke with both the university and medical center.

Brooke Jenkins, J.D., came to moss+ross in 2014, where her work managing campaigns for many of our clients utilizes her non-profit development and marketing experience with healthcare systems and other non-profits in the southeast.

Jeanne Murray has led our marketing, branding and communications work for four years after three decades in global marketing, information technology, and online community engagement with IBM.

They join Kim Glenn, Fred Stang, Chuck Fyfe, and Allison Haltom as the firm’s lead associates. moss+ross has 18 experienced associates working actively with our Triangle area clients.