Campaign Readiness and Management
What to expect:
- Valuable information from stakeholders and well-informed guidance on prospect lists
- Campaign priorities that align with your value proposition and engender positive buy-in from staff, board members and volunteers
- Strong, systematic campaign plan that can serve as a road map for your team as you launch the quiet and public phases of the campaign
- Enthusiastic board members who understand the campaign process and are confident about being part of the work ahead
Successful capital, endowment and comprehensive campaigns are the most methodical, all-encompassing fundraising efforts your organization will ever undertake. Careful planning including a feasibility study, dynamic written materials and highly-organized implementation will help ensure success. moss+ross can assess the readiness of your organization, work with you during the planning stages, and help manage your campaign every step of the way.
Conducting a feasibility study is the first step in any campaign. moss+ross has conducted numerous studies and knows how to manage the process to position your organization for a campaign, regardless of its size. The feasibility study includes personal interviews with key stakeholders (board members, donors, volunteers, and other investors you identify) to seek advice about important messages, strategies, prospects, volunteers, and gifts for the campaign. An online survey can be developed to canvas additional insiders. From these conversations and surveys, moss+ross will help you craft a campaign case statement to position the campaign and promote the overall mission of your organization, both of which are extremely important when soliciting campaign support.
Campaign readiness also includes building a viable prospect list. moss+ross can maximize and build your existing prospect pool using both our proprietary database and electronic donor screenings. Database analysis can uncover those who should be the focus of your cultivation efforts in the hope to develop new prospects for your campaign. More about Research with moss+ross.
Armed with the feasibility study and assessment findings, a viable prospect list, and a compelling case statement, moss+ross can design your customized campaign plan based on your fundraising strengths. This detailed written document outlines the structure and strategies of your campaign as well as campaign policies, budget, naming opportunities and a master calendar. It includes recommendations for the formation of a strong campaign leadership structure, volunteer identification and recruitment, training opportunities, and job descriptions. Solicitation training is available so that your Board members and volunteers feel empowered and ready to share the vision with their assigned prospects.
Once you are campaign ready, moss+ross can partner with you to provide ongoing counsel as needed, including overall direction, specialized training, prospect strategy and troubleshooting needed to implement and direct the campaign to completion.
To help you decide if your organization could be campaign ready, review the 10 factors for campaign readiness in our Campaign Readiness Tool.
To discuss how moss+ross can help your nonprofit with campaign readiness and management, please contact us.